Hey! I am Omna

UX Researcher and Designer

Currently a user's advocate at Philips Healthcare, I am passionate about solving complex problems that have a positive impact on humanity. I embrace diversity and ambiguity in life & design. Bringing together my background and interests, I enjoy designing meaningful experiences and applying psychology in design, exploring emerging UI technologies, and new methods. 

Want to work together, discuss design, or simply stay connected?
Get in touch!

portfolio

Snippets of my projects from past 5 years, doing research and design in 7 countries in a variety of domains including HealthTech, EduTech, and IT systems.

Other work include publications
From an international design challenge: OzCHI 2011: designing serendipitous web experiences,
From a side project: Springer 2013: intelligent interactive tutor

Resume

FUll resume

Work experience

Philips Design | Design Researcher | (Jan'16 - present) | Eindhoven, Netherlands

Strategic and early stage healthcare innovation projects for multi-national markets;
- Research for digital services that aim to engage users (e.g., patients) in healthy behaviors
- Designing in-house tools; analytics for digital innovation research, storytelling for invention (IP)
- Design Lead of an innovation project; uniquely positioned product based on research

Philips Research | Research Intern | (Feb'15 - Sept'15) | Eindhoven, Netherlands

Defined product design requirements for smart screening devices in Kenya; based on extensive field research on technology acceptance (with focus on privacy, decision-making), and sustainable business development

RISE | Usability Engineer Intern | (May'11 - July'11) | Vienna, Austria

Re-designed and tested a tablet app aimed to improve efficiency of time critical information retrieval (e.g., incoming airplane landing site), and error-free actions (e.g., confirmation of site availability)


EDUCATION

Technical University of Eindhoven | (Sept'13 - Sept'15)
MS in Human Technology Interaction (Merit scholarship)

Indian Institute of Technology (IIT) | (Aug'09 - May'13)
Bachelor of Design

SKILLS

Design Exploration and Evaluation
Contextual inquiry, Participatory workshop, Task analysis, Thematic analysis, Persona creation, Experience flow, Wizard of Oz, Usability and effectiveness testing, Value proposition testing

Behavioral Science Research
Experiment design (living lab setup), Statistical data analysis, Mobile analytics, Data visualisation

UX Design
Information architecture, Wireframing, Storyboarding, Prototyping, Service blueprints

UX Invention generation
Creative methods for discovering new generation UI inventions. Explored voice user interface, augmented reality, IoT, intelligent agents

Design and Analyses tools
Adobe Creative Suite (Illustrator, InDesign, AfterEffects), Sketch, Flinto, Axure, Balsamiq, (basics) HTML/CSS, JavaScript, PHP, SPSS, PowerBI


INTERESTS

Data Design, Persuasive design, UX for intelligence, decision-making (recommender systems), new generation UIs

about me

Passionate about solving complex world challenges, I want to make a positive impact in people's lives. I see design and technology as a means to that end. When I graduated from IIT with a Bachelor in 2013, I had a solid understanding of UX design, and a keen interest psychology. At TU Eindhoven in the Netherlands, I pursued a Master program in Human Technology Interaction where I honed my research skills and played with the intersection of psychology, design and ICT

In my professional experience, I have enjoyed applying and building my skillset so I can discover opportunities for innovation, improve designs iteratively, and explore emerging markets and emerging technologies. I have worked in several domains, and grown affinity towards HealthTech & EduTech, but I believe that any domain can be interesting if you go deep enough

As a person, I am all about diversity - whether it is sports, dancing, or travel! Recently, Lindy Hopping and Squashing have been my hobbies, and Snorkelling and Hiking a leisurely obsession during travels (highly recommended spots are Capurganá in Colombia, and Malta islands).

LET’S TALK

Want to work together? Have questions about my work? 
Drop me a message or connect with me on LinkedIn!

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omna.toshniwal@gmail.com
www.linkedin.com/in/omnat