Background
(To comply with my non-disclosure agreement, confidential information has been omitted/obfuscated. The information here is my own and does not necessarily reflect the views of Philips).
At Philips, I worked on several challenges. Many of them focused on exploring how to design digital services that help people improve their lifestyle, health and wellness. This is a complex challenge because adopting and adhering to healthy lifestyle, and medical therapy is difficult.
However, designing digital solutions that are effective for sustainable behavior change is non-trivial. But by understanding people's habits, heuristics and biases, and we can design effective solutions.
When I design for behavior change, my goals are to help customers reach their goals, to build relationship with them and to improve their satisfaction - with their choices, and with their overall experience of using the product in the long run.
This page includes several projects where the core value propositions are to motivate healthy lifestyle (similar goals as explained in Philips' Personal health solutions).
I am a core member of a team that designs and tests effectiveness of several psychological strategies via UI design, and I lead one of the projects in this theme.
Keywords:
Digital health solutions, UX Design, Experiments, Low-fi prototyping, Workshops, Design guidelines, Analytics
Persuasive design lab
Agile way of working in multi-disciplinary teams, I worked on different health areas, for many target groups, and for several locations/markets.
Monitoring health data could engage people with their health. In my projects, I applied this idea, and explored ways in which health monitoring can be valuable to users and stakeholders.
Details of my projects cannot be disclosed as per NDA. Following is a description of what the projects are about, and my specific contributions to them.
I. Coaching app that promotes healthy living at home | USA market
As Design Lead, my role is to coordinate design research for an app that helps improve lifestyle of chronic disease patients. The outcomes of this project are a result of invaluable contributions of domain experts, designers, and business developers.
Key contributions:
- Spotted new opportunity, and convinced business of our competitive advantage to fund this project further
- Designed and conducted qualitative and quantitative (online) research studies to identify key value propositions, and features
- Created and tested click-through prototypes embedding motivational strategies to UI design
- Wrote guidelines on how to adapt UI and personalize content
- Designed and deployed a structured way of doing user research, applying theories from 'Behavior Change Wheel' model
II. Smart self-tracking app | USA, Dutch markets
My role included overlooking the UX design and research activities for a smart app for self-tracking; guiding a UX designer, defining design guidelines, and interfacing between design and development teams.
Key contributions:
- Co-designed (remote) experiments to test the intelligence in the app from UX perspective
- Defined what is meaningful for target users and translated them into app features
- Created prototypes to test them during a longitudinal experiment
- Developed a user-focused mindset in a multi-disciplinary team of AI experts, psychologists, and front-end developers
III. Promote activity for healthy ageing | German, Danish, Dutch markets
In a European project, REACH, we created a modular service design framework which can be used to design applications for specific contexts (stroke rehabilitation centre, hospital, home), specific target users (heart patients, chronic disease patients, nurses), and for specific goals (motivate people to be more active, improve therapy compliance, avoid readmissions after hospital discharge).
Key contributions:
- Co-designed and co-facilitated several workshops to co-create this service framework, and to set the project's direction
- Co-authored a conference paper: Co-creating
product-service-system with and for the ageing society
The outcome is embedded in the needs of several stakeholders, and impact analyses of key problems. Stakeholders I worked with were patients and professionals from clinical settings, researchers from universities, and engineers from industry partners. These workshops were held at various locations, each offering added complexity; differences in culture and healthcare systems.
